So I hear that this years CES will employ the RFID embeded badges instead of one of the annoying swipey ones. Everyone knows you walk around the convention and you swipe your badge only where you are interested in some more information. Or you REALLY want what the raffle prize is! i bet there will be free iPhone galore…
Thinking back I swiped my badge at maybe 20 percent of booths – and that’s being nice about it. It is probably closer to 10 percent. It looks like the people running the show realized this as well and they want better stats! Don’t we all :) Now they will be able to see where you spent your time – that is all well and good but will Microsoft come knocking on my door asking me what I was doing fraternizing with the enemy? Now we don’t want that right. How far is too far to go with this information? Would you be pissed if they sell it?
So now they have gone and embeded a rfid chip into the badges to see where you are wondering around at… Kind of Big Brother sounding ain’t it?
A little scary huh? What’s even scarier is that the rfid system is severely flawed and can be exploited with JPG buffer overflows as has been proven on the US RFID embeded passport and many others. So it’s anybodies guess what kind of havoc this will bring this years CES! I can’t wait – hack the badge and create real-time maps of the visitors and where there are @ anyone??
Posted in 
Tags: 
from a marketing perspective, that’s huge. from a human rights perspective, pretty scary
Now when my employee says he’s at the show, I can find out? Maybe he’s off gambling or at a strip club when I paid to send him to the show. This would be good information to have! {evil grin}
anon – don’t want those employees knowing what you know eh?
I bet I was sitting right next to him @ the strip club last year. I mean uhhh right next to him @ the intel booth like I was supposed to be.
Evil man just plain evil let the techies live man! Keep that data hidden.